10 Tips To Create An Effective Coupon Template For Your Online Store 


In this article, you’ll find

  1. What Is An Online Coupon And Why You Need Them?
  2. 10 Tips To Create An Effective Coupon Template For Your Online Store
  3. How To Promote Your Coupon Efficiently For Your Online Store   
  4. Conclusion
  5. FAQs 

Are you making use of coupons to boost your profits? If you aren’t, it seems like you are missing out. This is because online shoppers with coupons spend 24% more than those who don’t use them! 

Importance of creating effective coupon templates

This tells you that if you want to stay ahead of the competition and make more profits, coupons and discounts are the trusty sidekicks you need. 

But don’t simply select any available design to amp up your online store’s sales. Here, you need a well-crafted coupon template strategy to help you out. After all, if it doesn’t entice your consumer, it probably won’t be used.

Your coupon template must fully resonate with your audience and even align with your brand. Spruce it up, keep the design uncomplicated, and make it inviting while maintaining credibility.

 Seems too much? 

Don’t worry. We have your back. Creating an effective coupon template can be almost effortless after you are done with this below article. From easy tips to strategies, we unpack everything you must know. So keep reading till the end to get your hands on all the secrets.

What Is An Online Coupon And Why You Need Them?

When you are browsing through your favorite brands, you must have come across something like this:

Effective coupon templates

This is a coupon code. 

Some sellers give you a coupon code when you arrive on the website, and others during checkout. That’s not all. From receiving them in your emails to pop-ups when exploring the products on the website, coupons are everywhere. 

Effective coupon templates

As for the why, coupons inspire your customers to hit the ‘Buy Now’ button and make the purchase. Even the numbers back this up. It was seen that 28% of customers are willing to buy a costlier product when offered a discount. 

And this is not a new trend. If we go back to 2010, six out of 10 adults with a household income of $100,000 or more have redeemed at least one coupon. 

It can be excellent for the seller, not just for the customer. Image having to adjust prices of a variety of items for the sale? It’s extremely tedious. But with coupons, you just create the codes with your payment processor, and you are done. 

So, it’s high time you leverage this strategy to boost your sales! 

10 Tips To Create An Effective Coupon Template For Your Online Store 

Without further ado, let’s dig deep into the best tips to help you create an effective coupon template for your online store. To create your coupon, you can either use popular design software or even opt for several different online apps available today. There can also be options to create a coupon on your online store. You can take a look at the dashboard to understand more. However, no matter the method you use to construct your coupon template, the below tips will help you create an effective one. 

  1. Choose an appropriate coupon style 

The right coupon style is what makes or breaks it. 

The coupon you choose is crucial for capturing your customers’ attention and driving sales. Instead of trying something new, go for the most popular methods. 

The idea is to choose a coupon style that aligns with your marketing goals and the target audience. Four effective coupon styles that can help you make an impact are;

  • Percentage discounts 
  • Flat amount discounts 
  • Buy one, get one free deal 
  • Free shipping and free returns 
  1. Use consistent branding 

Your coupon template must have consistent branding. It makes it recognizable and builds a sense of credibility and trust among your customers. 

Right from the tone and fonts to the language used, your coupon must resonate with your brand voice. 

If you are creating a coupon landing page, ensure the layout is similar to the website so your audience understands. 

  1. Clear and attractive visuals 

If you want people to take an interest in your brand and happily opt-in, attractive visuals are necessary. 

Ensure you go for high-quality images and other visual elements, such as arrows and lines, that immediately grab your audience’s attention. But always keep it relevant. You need visuals that showcase the value you offer. 

Also, go for an organized layout that uses contrasting colors and choose legible fonts. Today, the attention span ranges from 2 seconds to over 20 minutes. So, if the font is too small or the details aren’t properly displayed, your audience will just move on to something else. 

  1. Incorporate expiration date 

As you build your coupon template, ensure you efficiently incorporate expiration day. 

This is a strategic move because it creates a sense of urgency and encourages customers to take immediate action. 

However, don’t be hasty. Ensure the expiration date provides enough time for your customers to decide in your favor while not feeling too pressured. 

A well-communicated expiration date fuels sales and helps you manage inventory and plan any campaigns. All this comes together to create a successful coupon template. 

  1. Mobile-Friendly Design 

Did you know? Smartphones account for 72% of retail site visits. And this number is only growing. So, when planning a coupon template, it is essential to create a mobile-friendly design. 

Here, the best thing you can do is to go for a design that automatically adapts to various screen sizes while fully maintaining readability and visual appeal. This is easier than creating various templates for all the available devices. 

As you embrace a mobile-friendly coupon template, you target a larger consumer base, and it boosts the effectiveness of your coupon campaign 

  1. Consider Seasonal or Themed Coupons 

Seasonal or themed sales always add some excitement to your marketing campaigns. Perhaps you can ensure your offers align with holidays or any special occasions. Or, you can watch for trending events, such as back-to-school offers or Valentine’s Day promotions. 

But your offer must resonate with your brand. If you are a high-end luxury clothing brand for adults, you cannot have a back-to-school offer, no matter how trending the theme is. 

Incorporate the visuals and wording in the coupon template to invoke the spirit of the events you choose while keeping it relevant to the brand. 

Seasonal and themed coupons need a bit of creativity. So, have fun with it. 

When Is The Right Time To Give Out Coupons 

The timing of distributing coupons can have a significant impact on their effectiveness. The most popular moments to share coupons include; 

  • Black Friday sales
  • Grand opening or new product launch 
  • Coupons to say thank you to your consumers 
  • Holidays like Christmas and New Year 
  • Coupons to reward loyalty program
  • Customer anniversaries and birthdays 
  • Coupons to drive sales during off-peak times
  • Coupons for abandoned cart recovery 
  1. Social Sharing Buttons 
Effective coupon templates

Today, it is all about social media. It can help you spread the word effortlessly. So, including social sharing buttons in your coupon template can be a great idea. 

As the name suggests, with these buttons, your customers can easily share coupons on their social media platforms, such as Facebook or Pinterest, and amplify your promotional efforts. 

This technique helps you tap into the power of word-of-mouth marketing. Friends and followers of the customers who can see the coupon can be your potential new clients. 

However, the social sharing button should not take up too much space, causing it to look intrusive. Make it noticeable to encourage your customers to share the deals with their friends and followers. You can also pair it with a call-to-action button.

  1. Test Print-Friendliness 

Testing print-friendliness is vital for your coupon template to ensure that redeeming the coupon is effortless, both in digital and physical form. Here’s how you can approach it;

  • See if the coupon is readable and maintains the design even when printed on standard sizes, such as A4.
  • Any images or colors you have used must remain clear in black and white printing. 
  • The coupon code must be visible even after it is printed. 
  • If you are using a QR code, cross-check the accuracy once again. 
  • Give the template enough margin and borders to prevent any part of the design from being cut off during printing.
  1. Visual Hierarchy 

Visual hierarchy is a design principle that offers a structure to easily capture your customer’s attention. It ensures all elements are presented in a logical yet engaging manner. This is how you can make visual hierarchy a part of your coupon strategy.

  • Put the most crucial information first, such as discount value or coupon code. 
  • Divide the coupon into sections to add a semblance of structure. 
  • Use whitespace strategically to segment elements. 
  • Have a logical and sequential flow to the coupon. 
  • Use visual cues like arrows or lines to draw your customer’s attention to important details. 
  • Have consistent styling throughout. 
  1. Coupon Landing page 

Why go for a coupon landing page when you can simply drop an email or put it on the banner of your website? Because it reduces any distractions. 

Imagine you go to your favorite retail website, and they offer you 10% off with a coupon code displayed on the banner. From skincare to clothes, they have it all. But focusing on a single item gets tough because you are spoilt for choices. Chances are, you are going to push your retail therapy for later. 

However, if the coupon code is valid on only selected items displayed on the landing page, it makes choosing the product you want easier. 

When you present a coupon landing page, it focuses on the offer and its associated products. This can lead to faster decision-making. 

Also, there is so much happening all at once on the website. Your audience is exploring different products and sections. So, there is even a chance of missing out on the coupon code. 

Landing page coupons can even be beneficial if you only want to target a particular group of audience. For instance, if you want to bring in new customers with a discount, a landing page coupon can help. 

But splashing the code across your website means your existing customers will also be privy to it, which you want to avoid now. So, your coupon landing page can be designed solely for the target group you have in mind. 

How To Promote Your Coupon Efficiently For Your Online Store 

Before we proceed with designing the best coupon for your brand, let’s understand the effective ways to promote your coupon so it makes the right impact you need! 

Email marketing  

Email marketing is still going strong. Nearly 2 out of every 3 marketers use email marketing to distribute content organically. It is the third most popular content distribution channel.

So, it’s time for you to leverage email marketing for your coupons. 

Use your email list to send personalized coupon offers to your audience. However, not every email will do the trick. Be sure to use a compelling subject line so the recipients open the email. 

You can also segment your email to target different customer groups while keeping it relevant. 

Collecting emails before giving out coupons

If you plan to offer coupons on the website, one strategy you can always use is to collect email addresses before giving access to the coupons. Why? Because it helps you build an email list for all your future marketing efforts. 

Social media 

Did you know? Approximately 76% of consumers find coupons through social media. 

Social media is gold! So, share your coupon offer across your preferred social media. From Pinterest to Facebook, every channel has its own advantages. 

You can make it attractive by customizing the visuals and message for each platform. From relevant hashtags to catchy captions, put efforts into making it enticing. 

You can also use social media platforms to advertise your alluring coupon offer on the website to generate more traffic. 

Website banners 

One of the most common and effective ways to showcase coupons is on the website banner. However, you must place the banner strategically to grab eyeballs. 

For instance, you can place it on the home or product pages to lure your audience. You can link it directly to the coupon landing page instead of splashing the code. 

Navigating your customers to the landing page allows them to browse products on offer. It helps with swift decision-making, improving their chances of making the purchase. 

Pop-ups and exit-intent overlays 

Pop-ups and exit-intent overlays can be great when they are non-intrusive. You want to capture your audience’s attention and not force them. 

So, the pop-ups carrying coupons can appear once or twice if the user shows intent to leave the website.

It can act as an incentive to make them stay or even return later to make a purchase. 

Are You Ready To Create The Best Coupon Templates?

With online shopping taking center stage, coupon codes have become more than just a means for offering discounts. They are tools that can help you boost sales and engage customers when designed right. Crafting an effective template must amalgamate the tips provided in the above article. But along with that, pay attention to a dash of creativity and a splash of robust strategy. As you kickstart your coupon journey, remember to track and analyze as you go to see what works and what doesn’t. You can always make the necessary tweaks along the way. 

Now that you have these effective insights, are you ready to create the best coupon templates? Here’s a step-by-step guide on how to create Coupon Codes in Shopify


How do I create a coupon code for my online store?

To create a coupon code, log in to your e-commerce store and go to your dashboard. You will find a section called Create or Manage Coupons or Promotions. Here, you can create a new coupon. Alternatively, apps like ADG have additional features and simplify coupon code template creation.

You can also use the above-mentioned tips to create an enticing coupon that makes the right impact. 

Can you make coupon designs on Canva?

Yes, Canva is a popular graphic design platform with various free templates to help you out. Remember to design a coupon that resonates with your brand. 

What is a digital store coupon? 

A digital store coupon is a discount or a promotional offer you enjoy via an online store. This is redeemed only through digital means. 

Boost your sales with ADG! Create irresistible gifts, upsells, and custom deals in minutes.

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Don’t leave dollars on the table—ADG helps you add thousands in sales every day
4.6 star with 200+ shopify reviews
Don’t leave dollars on the table—ADG helps you add thousands in sales every day
4.6 star with 200+ shopify reviews