Gift cards can be effective for boosting sales in e-commerce stores. Recent market research indicates that 61% of consumers spend more than the face value of gift cards, with the average additional spend being about $31.74 over card value. Find out more about the four best gift card promotion ideas to try in your Shopify store.
The Top 4 Gift Card Promotion Ideas for E-Commerce Stores
Online store owners can run many types of promotions that involve gift certificates or cards. These offers can incentivize engagement on social media, increase customer spending, or reward loyalty and referrals. Here are four of the best ideas for using gift cards to promote sales in your online store:
1. Reward Participation in Rule-Based Promotions
Most promotions involve rules, such as providing valid contact information or taking visible actions on social media. Whether you want to increase engagement with your business’s social media accounts or build leads with email list signups, offering rewards can be a good way to enhance the business-customer relationship and almost any conversion.
One of the best rule-based gift certificate promotion ideas is to run a contest on social media with prizes. You can require that followers like, comment, or post to be eligible for a limited number of giveaways. Rule-based promotions on your Shopify store can reward customers who spend a set amount.
2. Re-Engage Dormant Leads
It can cost five to 25 times more to acquire a new customer than to retain an existing customer. You can segment your email list and send digital gift certificates to past customers who have not recently made purchases. Offering a generous reminder to dormant leads can lead to more sales.
Given that most people who use gift cards spend more than the face value, this re-engagement strategy can result in even more profits. Receiving a gift card could make infrequent shoppers more likely to resume regularly making purchases.
3. Reward Loyalty and Referrals
Some of the best gift card promotion ideas connect with customer loyalty programs. Using the ADG (Automatic Discounts & Gifts) app to manage membership benefits can help you track spending and reward repeat customers for reaching spending goals.
Pairing gift card promotions with referral programs can be a great way to appeal to repeat and new customers simultaneously. Consider rewarding loyal customers who make referrals and the new customers they refer.
4. Upsell Gift Cards
Upselling is a sales technique that encourages customers to spend more. Several promotion ideas involve upselling gift cards. You could offer a card as a reward for spending a set amount to encourage customers to buy more than they might have otherwise to reach the goal.
It is also possible to directly upsell gift cards. Consider offering a discount for purchasing multiple cards, such as 10% off for buying two cards or a higher percentage off for buying more cards.
How To Use Gift Card Promotion Ideas To Drive Sales
From using gift cards to incentivize purchases to promoting the sale of more cards, there are many ways to use gift certificates and cards to increase sales. It is easy to try these gift card promotion ideas when you integrate the ADG app with your Shopify store.
Get in touch to find out more about how our automatic discount app supports a wide range of promotions.
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