Whether you’re considering opening an e-commerce store or already own one, finding products that customers will buy is a significant concern. Offering incentives won’t matter if customers don’t want your products. Learn how to find products to sell on Shopify with this helpful guide.
How Can You Find Products To Sell on Shopify?
Consumer and market trends change quickly, and keeping up with them is a major challenge, especially if you’re a Shopify seller. You must address consumer preferences, compete with other sellers, and watch your bottom line.
1. Do Your Research
Researching various factors plays a significant part in determining which products are the best choices for your shop. Find out:
- Customers: Current shopping trends, pain points, and expectations
- Competition: Product offerings, price points, strategies, and client feedback
- Marketing: Target audience platform and content preferences, competitor marketing analytics, and keyword strategies
- Products: Level of consumer interest, potential profit margins, related products or accessories, and customer reviews
- Fulfillment: Inventory, order processing, packaging, and shipping options
Before you invest in a new product line, do your best to predict whether it will be successful.
2. Cater to Your Customers
When you think about how to find products to sell on Shopify, consider your motivation. Whether you choose products because they speak to a personal passion, allow you to utilize professional skills, or complement your niche, be consistent. That doesn’t mean you can’t explore new ideas, but be sure they blend with your other product offerings.
If your store mainly offers pet supplies, trying to sell expensive artwork isn’t a good idea. You know what your clients expect — and what they don’t. If you find a viable product that closely relates to pets, it might be worth a try. However, testing your client’s reactions before you make a huge investment can help you gauge potential success.
3. Don’t Mistake Fads for Trends
While fads may be cool briefly, trends are new ways to satisfy existing needs. Investing heavily in a fad may leave you with a warehouse full of unsold inventory that eats into your profits. Those aren’t necessarily the best products to sell on Shopify.
You can use several internet-based tools and forums to keep up with emerging trends. Capitalizing on products that address these trends early can put you at the forefront, making your store the go-to choice.
4. Brainstorm Ideas for Products
A random conversation over lunch can spark a great idea. Browsing through social media, other online stores, and handmade craft stores can also help you discover new products. Keep an open mind wherever you are, and follow your thoughts. Refer back to #1 before you get too excited, though.
5. Find Reliable Suppliers and Logistics Partners
You must ensure you can keep high-quality products in stock and get them to your customers safely and swiftly. Even if you find the best products to sell on Shopify but can’t fill orders, you will probably lose sales. Worse, you might lose customers.
6. Accessorize Your Main Product
You can often increase sales through upselling or cross-selling. If you sell phone cases, you might bundle them with charging cords. Tools like Ultimate Upsell that integrate into your Shopify store can maximize your earnings.
What To Do After You’ve Found Products To Sell on Shopify
ADG offers robust apps to help you boost your Shopify sales. For more insights into how to find products to sell on Shopify, check out our other blogs. Contact us to find out how our apps can provide measurable benefits for your Shopify store.
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