How To Run a Sale on Shopify

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A timely sale can attract new customers to your online store and encourage repeat purchases. Whether you want to run a flash sale or seasonal sale, or offer any other type of promotional pricing, you will need to know how to run a sale on Shopify.

Learn how to set sale prices for products and offer automatic discounts or gifts to customers of your Shopify store.

The Basics of How To Run a Sale on Shopify

Business owners need to learn how to run a sale on Shopify.

The first step of running a sale is to learn how to add a sale price on Shopify. You can set prices manually without discount codes to display a compare-at price, which includes the original price and sale price. Clearly indicating which products are on sale and the extent of a discount can boost conversions during a sale.

Through your Shopify admin, you can manually edit pricing for individual products or add products to a sale collection manually or automatically. If you want to apply automatic discounts, easily manage rule-based promotions, or offer rewards, you should install and integrate the ADG app with your store.

How To Put Products on Sale in Shopify

The manual method for running a sale on your Shopify store involves manually entering prices for products or creating a collection with Product Price as a condition. A promotion based on discount codes will not visibly affect product pricing in your store.

The theme of your store will determine the appearance of items on sale. Some themes display sale labels on product images. Keep in mind that adding sale prices does not automatically group discounted items in a clearance or sale section. You will need to create a collection to make it easy for customers to shop a sale.

How To Add a Sale Price on Shopify

Learning how to put items on sale on Shopify entails providing both a compare-at price and a sale price. Take the following steps to set these prices:

  1. In your Shopify admin, go to Products.
  2. Select a product and enter the original price in the Compare-at price field.
  3. Enter the sale price in the Price field.
How to add sale price on shopify.

The value in the Compare-at price field should be higher than the value in the Price field. As soon as you save these changes, the product will be on sale.

If you sell more than one variant of a product, you can input sale prices in the Variants section. Select a variant that you want to put on sale and follow the steps to add a sale price. Products with variants at different prices will display the lowest sale prices. Single-variant products or variants at the same price will display a comparison between the original and sale prices.

How To Begin and End a Sale on Shopify

Now that you know the basics of running a Shopify sale, check out this brief walkthrough of starting and ending a sale. You can offer a sale across your entire store by using the Discounts feature in Shopify admin to create a percentage or fixed amount discount and applying conditions or restrictions. The sale will start as soon as you save the discount settings, and you can remove the discount to end the sale.

To limit a sale to specific items, you will need to know how to put items on sale in Shopify. Set prices in the Products section of your Shopify admin or make a collection to put more than one product on sale. Customers will be able to see sale prices as soon as you save these settings. If you prefer to offer automatic discounts, the ADG app is the most convenient way to manage all of your Shopify discounts in one place.

FAQs for Shopify Sales

Our experts can answer how to put products on sale in Shopify and other questions.
POZNAN, POL – FEB 6, 2021: Laptop computer displaying logo of Shopify Inc., a Canadian multinational e-commerce company headquartered in Ottawa, Ontario

Before you start your next sale, get answers to a few of the most frequently asked questions about running a sale on Shopify. The following answers clarify issues that many store owners have when offering sales.

How Do I Use Shopify for Sales?

To run a Shopify sale, you can set sale prices manually or create an automated collection in your Shopify admin. For extra simplicity, installing and integrating the ADG app makes it easy to set up automatic discounts and gifts. 

Shopify store owners can change Shopify admin settings to apply discounts across an entire store, create a collection of products on sale, or set prices for individual products. When you use the ADG app, you can manage all of your Shopify discounts in one place, including free gifts, member discounts, rule-based promotions, and tiered discounts. The ADG app also simplifies offering custom Shopify store discounts. 

Can I Schedule a Sale on Shopify?

Shopify does not have a built-in scheduling feature for promotions, but you can use the ADG app to schedule a sale on Shopify.

The Shopify admin settings do not include an option to set a sale start and end date and time. As soon as you follow the steps to add a sale price on Shopify for products or collections, lower prices will be visible to customers. However, you can use the ADG app to test and publish scheduled promotions without having to manually code the start and end of a sale.

How Do I Create a Sale Section on Shopify?

The short answer to how to put products on sale in Shopify is to create a collection. You can make a sale section in your Shopify store by creating a sale collection on the admin page. Go to Products, choose Collections and create a collection to add products to a clearance or sale section.

With a manual collection, you can add individual products. If you select an automated collection type, you will need to set conditions for a Smart Collection, such as a price greater than a specified value.

Automated Solutions for Running a Sale on Shopify

Sales and discounts can bring in new customers and bring back established ones. Integrating the ADG app with your store is the easiest way to automatically offer discounts and gifts to customers. Contact us to find out how to run a sale on Shopify with ADG.

Boost your sales with ADG! Create irresistible gifts, upsells, and custom deals in minutes.

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Don’t leave dollars on the table—ADG helps you add thousands in sales every day
4.6 star with 200+ shopify reviews
Don’t leave dollars on the table—ADG helps you add thousands in sales every day
4.6 star with 200+ shopify reviews