In this article, you’ll find
- The Advantages of Upselling Subscription-Based Products
- Using Ultimate Upsell and Recharge To Elevate Your E-Commerce Strategy
- Enabling Successful Upselling of Subscription-Based Products With Ultimate Upsell
- Upselling Before Payment
- Upselling After Payment
- Strategies To Help You Upsell With Ultimate Upsell App
- Verification And Implementation
- Should You Upsell Subscription-Based Products With Ultimate Upsell?
The world of e-commerce is growing rapidly and is a highly competitive market. In fact, it was seen that almost 79% of shoppers shop online at least once a month. That’s a huge number!
So, to stay ahead of the competition, business owners are constantly trying innovative tricks and strategies where the primary goal is to elevate the profit margins. That said, you must also pay attention to enhancing customer satisfaction to cultivate a loyal consumer base. One approach that can help businesses make the necessary impact is the art of upselling subscription-based products using Shopify subscription apps.
Now, imagine this. You are on your favorite e-commerce platform, shopping for sunscreen. After clicking on your go-to product, you notice that the brand is offering a subscription-based model. Since it is a monthly necessity, you further explore the offer. Here, you see that a small discount is also extended, which will enable cost savings, and you will never have to worry about running out of your favorite sunscreen.
As you can see, it is a game-changing strategy when done right. Why? Because it not only offers your consumer a product they regularly need but also provides an ongoing journey of value that ties them to you.
So, how can you jump on the bandwagon? With the help of Ultimate Upsell and ReCharge, the popular Shopify Subscription App! Don’t worry. Even if you are new to this, we have your back. Today, we will unpack everything you must know about Ultimate Upsell and ReCharge and how you can use them to your advantage. Keep reading to know more!
What Are The Advantages of Upselling Subscription-Based Products using Shopify Subscription apps?
Should you opt for upselling subscription-based products? The answer is yes because it brings you an array of advantages, as mentioned below. So, before we move on to how you can upsell subscription-based products effortlessly with the Shopify subscription app, let’s understand why it must be done.
Stable and Predictable Revenue
Choosing to upsell subscription-based products using the Shopify subscription app helps you embrace a steady monthly income flow. When you have a set of subscriptions in hand, you are already aware of the fixed amount you will be receiving. As a business owner, predictable revenue can make a difference and help you with financial planning and also provides a sense of stability.
Increases Customer Loyalty
Upselling a subscription-based product with the help of a Shopify subscription app can deepen your relationship with your consumer because they tend to rely on you and interact with the brand regularly. This also yields a strong sense of commitment and builds loyalty towards your brand.
Enables Personalized Offerings
A subscription model enables you to tailor offers based on your customer’s preferences and needs. Therefore, it helps elevate their experience and increases the likelihood of making the sale because personalization always leaves a mark.
Reduces Customer Churn
Usually, with subscription-based models, customers are less likely to cancel or unsubscribe their orders. So, when you offer valuable upsell options, such as free shipping or modest discounts, it can incentivize your customers to go ahead with the purchase. It is seen that almost 54% of shoppers will purchase products left in shopping carts if they are offered at a discounted price. The right incentive can seal the deal.
Helps With Brand Advocacy
Think like a customer. For instance, let’s say, you have opted for a subscription-based model for your favorite haircare product. You notice that you are paying less than the original price and the brand ensures timely delivery every month. You are so satisfied with the brand that you also recommend it to your friends. So, to sum it up, when you have happy customers by your side, it leads to brand advocacy. And this leads to organic word-of-mouth marketing.
Offers A Competitive Edge
When you curate an effective upselling strategy using a Shopify subscription app, it offers a unique deal to your customers. It not only aligns with their needs but also comes wrapped in attractive incentives, making it hard to resist. And the competitive edge it offers ensures you stand out.
Using Ultimate Upsell and Recharge To Elevate Your E-Commerce Strategy
Looking for the best Shopify subscription apps to support you with your upselling endeavors, well, all you need are the Ultimate Upsell & Cross-Sell and ReCharge by your side.
Ultimate Upsell is a Shopify subscription app, which helps you upsell or cross-sell your products by curating the best strategies that align with the needs and requirements of your consumers. Now, don’t worry. Even if you are someone who isn’t very tech-savvy, this Shopify Subscription App’s user-friendly interface makes it easier for you to navigate and also easily integrates with Shopify. Some of the best features of this app are given below:
- Ultimate Upsell lets you create upsell offers based on your customer behavior and purchase history.
- It comes with a one-click feature that makes it easier for your customer to accept the deal.
- You can easily experiment and tweak your strategies as you go to refine them.
- The advanced algorithm of the app hooks you up with excellent upsell suggestions.
Now that you are aware of Ultimate Upsell, let’s move on to ReCharge. Again, it is a popular Shopify Subscription app that can help you reach your profit goals effortlessly. It not only easily integrates with Shopify but also offers a host of features that makes it easier for you to upsell. Some of them are:
- It lets you streamline your subscription-based upselling with easy delivery options.
- From customized billing to choosing from a range of billing frequencies, such as weekly or monthly, you can do it all.
- ReCharge comes with a dedicated dashboard for all your subscriptions and orders.
- You can easily keep an eye on the results of your upsell campaign with tracking and analysis and make adjustments as you go.
Enabling Successful Upselling of Subscription-Based Products With Ultimate Upsell
Creating a successful strategy to upsell your subscription-based products with the Shopify subscription app is no rocket science. Once you finish reading this article, you will have all the information handy and will be able to embark on your journey toward effortless upselling.
1. Having Subscription-Based Products Set Up In ReCharge
Setting up ReCharge, the Shopify subscription app couldn’t be simpler. All you need to do is follow the steps given below.
- Install the ReCharge app from Shopify.
- Make sure you follow the given instructions to connect the Shopify subscription app to your Shopify store.
- Now, it’s time to configure the basic settings. Go to the ReCharge dashboard and click on Settings. Here, configure all the basic settings, such as currency, shipping options, and more.
2. Install The Ultimate Upsell Shopify App
Installing and setting up the Ultimate Upsell app is effortless. Just follow the steps below for a hassle-free process to start using the Shopify subscription app.
- Go to the Shopify app and look for the Ultimate Upsell app.
- Next, click on ‘Install App’ to add it to your Shopify store. You can now access its settings or the dashboard from your Shopify admin panel.
3. Enable ReCharge Integration
- Now, go to your Ultimate Upsell App.
- Here, you will see an option called General Settings within the Shopify subscription app.
- Now, enable the ReCharge integration at the bottom. All done!
Upselling Before Payment
- First, log into your Shopify admin panel.
- Open the ‘Ultimate Upsell’ app and click on the button that says ‘Create New Upsell.’ Now, you can start creating your upsell offer using your Shopify subscription app. However, make sure you choose the right location, where you want your upsell offer to appear.
For example, using your Shopify subscription app, you can choose to put it on the ‘Product Page, if you want to display the upsell offer before your customer adds the products to their cart. Or, you can choose to display the offers on the cart page.
Customizing Upsell Settings
Even if your upsell offer has substance, it may not make the mark if it doesn’t entice your consumer. Therefore, you must make the offer clear and enticing using your Shopify subscription app.
You can always add the necessary parameters and rules for upsell, such as discounts and deals or any other conditions you may want to apply.
Once everything is in order and you have reviewed the upsell offer, you can hit ‘Publish,’ to make your subscription-based offer active.
Upselling After Payment
While you can also opt to upsell after the payment process, especially for subscription-based products, it requires a thoughtful strategy to ensure you don’t hamper the customer experience. Now, the products that will be ordered by the customer will have the same frequency as set in the ReCharge app. Therefore, you can set up a few different frequencies and options that you think will work.
Strategies To Help You Upsell With Ultimate Upsell App
Below, we bring you a few tried and tested strategies that can help you make the most of your upsell deals with the help of your Shopify subscription app.
Post-Purchase Thank You Page
You can place the subscription-based upsell deal on the post-purchase Thank You page. Here, you can highlight how the subscription in offer complements the initial purchase of the customer, encouraging them to make a purchase.
You must have encountered several newsletters and email campaigns where brands offer lucrative discounts or deals to lure you to the website. You can use this strategy for a subscription-based product with your Shopify subscription app and talk about how it can benefit the customer.
Limited Time Offer
If you are a regular on Amazon, you might have come across this trick where they showcase products with an incredible discount but have a limited time frame. You can make use of this trick after the payment is concluded as well.
Another wonderful strategy is to offer bundled products at a discounted rate. For instance, if your customer purchases hair oil, you can include shampoo and conditioner at a discounted rate. Since it is complementary, adds value, and is required regularly, it’s more likely that your customer may make a purchase.
Verification And Implementation
Let’s say you have an important business email to send. Once you are done drafting, you will go through it several times, proofreading and editing to ensure absolute perfection. In the same way, verification and testing are two crucial steps you must never ignore for the successful implementation of your subscription-based offer using your Shopify subscription app. Take a look at all the reasons why they are important.
When you shop on any website, if there are any technical issues or the offers are unclear, you tend to move on to another e-commerce site. In fact, sometimes the first impression becomes the last one. You don’t want your users to think you are being untrue or dicey.
That’s why you must test your subscription-based offers. This enables you to see any technical glitches and verify if it is not disrupting the user experience. Because, at the end of the day, you want things to be smooth. Having too many offers also can dampen the experience and bring down the credibility of your e-commerce store. Therefore, always be on top of it and understand what works.
Let’s say you come across an extremely lucrative offer on e-commerce where a brand-new phone is being sold for just $10. You immediately click on ‘Buy Now’ and make the purchase. But soon, the vendor realizes the error, and they will most likely cancel your order. While you know there was probably an error, you will still hope it is true. And once disheartened, you will probably never go back.
Now, typos happen. You are, after all, human, so there is room for error. However, the important thing is to rectify any mistake as soon as possible. You don’t want your audience to think you are being manipulative or not staying true to your words. Therefore, make sure you review and test to catch any inaccuracies.
When you test your deals, it helps you identify any minute issues that might interfere with your sales and hinder your customer experience. Here, you can put yourself in your consumer’s shoes and immediately make corrections to ensure a positive impact.
You go to a new e-commerce site. They seem to have everything in order. It is fast, has no glitches, and has some wonderful deals that wow you. You buy a few things from them and notice prompt delivery where everything is as promised. You will most probably buy from them again.
When everything is in order, and your consumers enjoy a smooth experience, it elevates their perception of the brand. If not, your brand’s credibility and professionalism can be adversely affected.
How to Confirm the Presence and Functionality of the Upsell
Once you are done with creating an upsell offer using your Shopify subscription app, make sure you check and review to see if everything is as it must be. How can you do that? The below steps will help you out!
- Make sure your upsell offer is displayed where you intended.
- Verify if the upsell offer is clearly visible, as you don’t want it to be hidden by any other elements.
- Test on different devices, such as laptops and smartphones, to see if everything working well.
- See if the offer details are correct or if it includes any errors.
- Accept the upsell offer as a customer and go through the entire checkout procedure.
- If there is an option to decline the upsell offer, check to see if it is working fine.
- Track the performance of the subscription-based upsell to ensure you are meeting your goals.
- If there are any notifications associated with the subscription-based upsell, check to ensure it is error-free.
Should You Upsell Subscription-Based Products With Ultimate Upsell?
The short answer is yes. As aforementioned, you now know that the Shopify subscription app provides you with all the necessary tools and capabilities to implement the best subscription-based upsell strategies to meet your goals. However, make sure that your main focus lies on delivering value and enhancing the customer experience to make an impact. This not only helps you maximize the potential of upselling subscription-based products but also helps you make more profits and revolutionize sales.
What does upsell app do?
A Shopify subscription app like Ultimate Upsell can be integrated into your Shopify store and helps you curate customer-centric upsell deals, including subscription-based offers that can entice your audience and encourage them to make a purchase.
Does Shopify have upsells?
Yes, you can upsell, cross-sell and offer bundled recommendations to your customers on Shopify with the Shopify subscription app. You can use the Ultimate Upsell to make it easier for you. If you are looking for a step-by-step guide and strategies, take a look at the above article, where we bring you all the upselling insights to help you master the art.
How do I offer an upsell on Shopify?
First, use a Shopify subscription app to upsell on Shopify. Some of the tips you can use include;
- Offer discounted products
- Choose complimentary items
- Opt for a free gift with a purchase
- Include free samples
What is the best upsell example?
One of the most popular upsell examples is the ‘Frequently Brought Together’ feature from Amazon because it adds value. For instance, if you choose a camera, it will offer bundles that include a camera lens, camera bags, or another related accessory. The strategy is to offer relevant yet useful products that match the initial purchase. You can try it too.
What’s a good upselling technique?
One of the most useful upselling techniques is to make use of recommendations and pop-ups in your e-commerce store. Why? Because these strategies can help you showcase additional yet relevant products that your customers need, encouraging them to explore and even make a purchase. However, you can experiment and see which technique works for your audience.