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BOGO offer in newsletter, with a discounted pre-filled cart

Requires the Automatic Discount app for Shopify.

## Video recap
## Client Five Skincare is German store (Zurich) completely committed to organic cosmetics. The FIVE products are vegan and exclusively available online in Switzerland and in the EU.
## Problem Five Skincare wanted to reach out to their customers via email, with a Buy One Get One Free offer (BOGO). The thing is, making a BOGO offer on Shopify is complicated. For many reasons, but mainly for the limitations of Shopify when it comes to discounts' ease & flexibility.
## Solution Five Skincare built a great looking newsletter with a call-to-action leading to a pre-filled cart that contained 2 of the same product (Buy One get One Free).


The discount is no longer valid because they only made it for a limited time. The pre-filled cart still works, though.

Here's what Anna Pfeiffer, the owner, said about it:

We have used the pre-filled cart link for an email campaign, where customers can buy one product and get another for free. Our goal was to allow customers to do this with a single call-to-action event without having to manually add products to their shopping cart and then type in the discount code.

## Limitations Some customers tried to stack other discount codes and the original code from the discounted pre-filled cart fell out. That's due to Shopify's limitation to one discount code per order. Any discount code entered manually at checkout (our in the Cart using the [Carter app](https://apps.shopify.com/discount-field-in-cart)) will overwrite the discount attached to the pre-filled cart.
## Results (Conversion) The results were oustanding. Five Skincare reached a 13% conversion rate (87 sales of 674 opened e-mails) and cashed in €5780.

## Testimonial

## 👉 Try it yourself, with the [Automatic Discount app](https://apps.shopify.com/automatic-discount-rules)

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